Following a hugely successful PrestonRocks in 2018, June 2019 saw a number of Preston based business and talents come together for PrestFest2019. With HM Network being based at Cotton Court, it was great to see a number of our neighbours heavily involved with the event. Invoke Media saw three key clients involved. Preston BID as the event organiser, Get Staffed providing the bar and hospitality team, and UK Media & Events as the event management and production agency.
Basked in glorious sunshine, the event started mid afternoon with “The Only Way Is Essex” star Mark Wright showcasing high street fashion from the Prestons independent and national retailers. The annual event was organised by Prestons Business Improvement District (BID) team from North West Chambers of Commerce. The aim was to encourage thousands of visitors to the City centre and celebrate Prestons purple flag status. The 2019 event far exceeded previous event numbers and expectations.
Andrew Forster from Preston at Night said: “Last year’s event was great, we’ve been working together to make this year’s event stronger by strengthening the line-up and bringing in some credible international DJ’s for a huge show.
From 6.30pm the heat was turned up a little more as the Flag Market was transformed into a Festival setting, featuring an international DJ lineup: Judge Jools, Felix Da Housecat and DJ David Morales, Rock FM’s Mark Freejack and HM Networks very own Chris Hunter took to the decks, playing to a packed arena.
Invoke Media took the marketing lead for the event, providing paid social advertisements, messenger marketing, live video streams and overall marketing consultancy & support, helping Preston BID sell 95% of its online tickets before the event.
Jack Barron, Director of Invoke Media said: “It’s one of those rare occasions where we get to collaborate with multiple key clients on the same project. It was a great experience to work with like-minded people, each an expert in their own field, to put together an excellent event that has driven thousands of people into the city centre. Our involvement and that of three key clients makes this a quadruple win for us and extremely satisfying.”
Mark Whittle, Manager of Preston BID said: “Preston BID worked with a close-knit team of local trusted businesses, to plan and execute our most successful event to date. By working with Preston businesses we’ve not only ensured a sell-out, well-run event; we’ve fed back into the local economy and supported chamber members.“